Originally posted on Corvidae, 25th May 2023 Google’s deprecation of third-party cookies has been dangling over us marketers for a good few years now. The news first came around back in 2019, when they announced a long-term roadmap to create more private ways to track web users.

Originally posted on Corvidae, 18th April 2023 As marketers, we live and breathe metrics. Whether it’s email, SEO, paid social… and everything in between. There’s a metric to tell us how successful (or not) our activity has been. So, it goes without saying that when it comes to marketing attribution…

Originally posted on Corvidae, 28th February 2023 Since Google announced it will be removing the use of third-party cookies from Chrome, the world of marketing measurement has been up in arms. As marketers, we’ve relied on cookies since the dawn of digital marketing. …

Originally posted on Corvidae, 16th February 2023 We’ve spent almost a decade getting to grips with marketing attribution from the good, the bad and the ugly. So, it’s safe to say we know the area pretty well. We first noticed that attribution was severely broken way back then — and…

Originally posted on Corvidae, 24th January 2023 Customer journeys are more complex than ever. So, having an attribution tool that can track these effectively is crucial to ensuring you’re spending your marketing budget in the best way. But at the heart of an attribution tool, lies its attribution model. And…

Originally posted on Corvidae, 10th January 2023 The customer journey is more complex than ever. And being able to attribute the impact of specific marketing touchpoints is crucial, as pressure from internal stakeholders to prove ROI intensifies. Unravelling the impact of specific touchpoints on conversion is priority number one for…

Originally posted on QueryClick, 26th May 2023 It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. Since then, we’ve seen multiple delays on the plan which has left marketers doubting if Google will really flick the switch and make the change later this…

Originally posted on QueryClick, 1st March 2023 There’s always something new to learn as a marketer. Whether it’s a new marketing channel, a new technique or even just a new term, upskilling ourselves is a key part of our role. But, while we keep ourselves up to date with what’s…

Originally posted on QueryClick, 21st September 2022 Ad creative is often the most overlooked part of the Paid Social mix. But we’d argue it’s one of, if not the most, important aspects to drive results. Users are scrolling past thousands of pieces of content every day, across a number of…